As promised one week ago in the previous post (How Pinterest for Nonprofits should be: the UNICEF UK Campaign), today we want to show you another great nonprofit campaign.
It is called iCancer and it was created by a team of guerrilla fundraisers, which goal is to reach $1 million through crowdfunding.
The campaign was launched last October 8th on Indiegogo, the most known crowdfunding platform. October 8th is not a casual date. It was the anniversary of Steve Jobs’ death and the campaign was launched to fund research into a potential treatment for the cancer that killed Steve Jobs.
There is a story behind this crowdfunding campaign: the potential therapy for defeating this kind of cancer (a cancer-busting virus) is currently sitting in a freezer in Sweden – but it can’t be tested for lack of just £2million.
Big business won’t stump up the £2million needed to fund the first stage of clinical trials, because there is no money to be made.
The Swedish research team, led by Prof Magnus Essand from Uppsala University, were so keen to collaborate and share the findings they published the research.
But now it is out in the public domain it can’t be protected by the patent that would have enabled buisness backers to make a profit.
This is the reason why of this guerrilla campaign. Because People must be before profit.
This is our chance to do something wonderful for improving our life in this world. Research needs just few clicks for getting your help.
For reading more about the campaign and for donation, see http://www.indiegogo.com/icancervirus.
27 days left.Don’t wait for tomorrow. Donate NOW.
Help the research going on. Spread the world!
The post #iCancer: Put People Before Profit appeared first on Very Creative People.
